Event Codes are used by Fera to tell what type of event you’re sending when using any API.
Here are the different options and what they mean:
||Customer triggered a page view on a particular product.|
||Product was added to a customer’s cart.|
||Customer placed an order for a product.|
Data Population Through Event Codes
Data is populated into each of the 5 tools through event codes. This is how product detail counters are able to let you know the number of products purchased or added to cart(s). It also lets you know how many people were viewing (a) product(s)
You can read more about the definitions of key phrases and words we use at Fera by reading this article.